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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” claims Warren Buffet. While there is much we can control about a business, online reputation issues are sometimes beyond our control. Focusing on what we can control is how we are empowered to handle reputation management challenges. Word of mouth is one of the most effective ways…

Can you really trust medical information you find when searching on Google? In light of the misinformation and confusion surrounding the coronavirus outbreak, there is increasing concern that the internet is no longer a trustworthy place to obtain information. Even before the outbreak of COVID-19, there was cause for distrust among internet users. Any individual on the internet can pretend to be an expert on any subject, which makes it…

In 2019, Nike spent 3.75 billion dollars on marketing expenses. 3.75 billion dollars. A company with a yearly marketing budget of $1,000,000 would not even have 1% of Nike's budget. Global businesses like Nike, Apple, and Chanel, can chuck out a couple of million dollars on a single marketing campaign without blinking an eye. From working with high profile Tik Tok and Instagram influencers to running prime time Super Bowl ads, these…