Introducing Performance Bookings
Propellic’s proven marketing methodology for travel companies to drive bookings and revenue.
In - House Marketing Efforts
Propellic Marketing
It’s time to modernize travel marketing
Performance Bookings breaks the habits that are hurting bookings.
Marketing metrics as goals
Bookings as goals, tied to marketing
In-platform data & audiences
Multi-layered traveler data & segments
Low traveler behavior alignment
Traveler intent powers targeting
Channel dependence
Channel diversity & integration
Static & uninspired creative
High-performing creative
THE 5 PRINCIPLES DRIVING
Performance Bookings
1
Bookings = North Star Goal
2
Curated Audiences Drive Success
3
Traveler Intent Unlocks Bookings
4
Diversify & Integrate Channels
5
Performance Creative Powers Long-term Growth
Principle 1
Bookings are our North Star Goal
Quality travel marketing should drive bookings - not simply impressions, clicks, and traffic.
Through financial modeling and rigorous analysis and optimization, you can build full-funnel strategies and campaigns that deliver measurable ROI for your brand.
Principle 2
Curated Audiences Drive Success
Relying solely on third-party platform data limits insights and accuracy, and leads to wasted spend.
The solution: segmenting travel audiences based on multiple layers of qualified data. Own your audience segmentation to drive higher engagement, create tailored offers, and target specific customer journeys - rather than generic, platform-driven segments.
Principle 3
Traveler Intent Unlocks Bookings
Travelers are a distinct audience with unique consumer behaviors - treating them like any other audience is a roadmap for wasting budget and low conversions.
Travel marketers need to map marketing campaigns to every phase of traveler intent. By identifying traveler stages to inform paid and organic targeting, you can maximize brand discovery and conversion at every step of their journey.
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Principle 4
Diversify & Reduce Channel Dependence
Travel companies often find success with one tactic or channel, scale quickly, and do not diversify. This leads to over-reliance on tactics and substantial risk.
We reduce channel dependence, diversify & integrate your marketing, and maximize your bookings potential on every channel.
Principle 5
Performance Creative for Continuous Growth
For travel companies, high performing visual content is imperative - yet there’s often a disconnect between creative, targeting, channels, and goals.
Performance Creative is designed to reach travelers with compelling, relevant content that inspires action at every stage of traveler intent, from inspiration to booking.
