Digital Marketing For Hotels Management Companies
Your Guests Want An Upgrade… Your Marketing Needs One.
Driving Direct Bookings, Increasing ADRs, and Reducing Vacancy for 10+ Years
TL:WR (Too Long, Won't Read)
Philosophy
Propellic’s Hotel Marketing Philosophy
In the ever-evolving hospitality landscape, OTAs frequently target your brand name, triggering commissions for travelers who were already planning to book with you.
We advocate for seizing control through branded paid media terms to enhance margins and stimulate direct bookings. You should own your brand, integrate search marketing, and get a niche, so we're here to make it a reality for you.
Own Your Brand
OTAs are bidding on your brand name and winning. Don’t pay a commission when someone searches for you. Branded paid media terms immediately increase your margins by reclaiming your hard-earned direct bookings.
Integrate Your Search Marketing
Hotels are too reliant on bottom-of-funnel, single-touch-point marketing tactics. Travelers spend 33 days between deciding to travel and making the hotel booking. Attract travelers at the top of the funnel with content and convert them through strategic retargeting using paid media.
Quit Being Normal. Get Niche.
Hotels & resorts spend too much time targeting “things to do,” “places to eat,” and “best hotels in” keywords using organic search. – The market is saturated. Strategies must change. Drive demand with niche, unique & interest-based content that can be leveraged for retargeting.
Hotel Digital Marketing Services
Hotel PPC Advertising & Media Buying
Generalist advertising agencies know a few platforms: Meta, Google, Bing, Twitter, and TikTok. Propellic buys media where travelers explore: Google Hotels, Expedia Brands, Booking.com Brands, Tripadvisor, Google Hotels, Meta, Bing, and more. Don’t rely on a narrow skillset to grow bookings through paid acquisition strategies.
Hotel SEO
Enough with the blog posts about the best dog-friendly hotels in your destination. Look to a performance-based, top-to-bottom-of-funnel organic search strategy that drives conversions, fueled by our extensive relationships that drive niche backlinklink acquisition & our incredibly strong technical expertise.
Hotel Conversion Rate Optimization
The hotel selection journey is complex & impulsive - and equally competitive. Even so, travelers aren’t using spreadsheets to rank-order their hotel options. They research with no distinct strategy, and then make a final decision - often hastily. Make sure your hotel is the impulse purchase that delivers.
Growth
We're dedicated to driving hotel growth.
From targeted marketing strategies to expanding beyond foot traffic, our approach maximizes your hotel's online visibility and effectively attracts guests through performance-driven tactics.
01 Tailored Marketing for Every Guest Phase
Propellic aligns your hotel marketing with every step of the guest journey, maximizing engagement and conversions.
02 AI-Powered Scalability
Propellic's AI workflows streamline and expand your hotel marketing efforts, freeing you to focus on guest experiences.
03 Data-Driven Growth
Activate your hotel's Data Flywheel with Propellic, driving bookings, revenue, and guest loyalty through continuous optimization.
04 Conversion and Retention
Propellic converts and nurtures guest relationships for lasting success, maximizing bookings and fostering loyalty.
Reporting
Hotel Marketing Services Reporting
At Propellic, we prioritize transparency and accountability in our hotel marketing services. Here's what you can expect during our reporting phase:
Regular Performance Updates
Receive clear, detailed performance reports regularly. These reports are tailored to key metrics and campaign goals, providing you with insights into your hotel's marketing performance.
Access to Personalized Dashboard
Gain 24/7 access to a personalized dashboard designed specifically for your hotel. Track your campaign's progress in real-time, view analytics, and monitor the effectiveness of our strategies at your convenience.
Ecommerce Tracking
Utilize ecommerce tracking to understand the origin of traffic and identify the most effective channels for driving bookings. This data-driven approach allows us to optimize your marketing efforts and maximize revenue generation.
Goal Tracking
Our goal tracking system enables us to monitor how leads progress through the marketing funnel. By tracking conversions and engagement metrics, we ensure that our strategies align with your hotel's business objectives and drive tangible results.
Revenue Tracking
Measure the ROI of your marketing investments with our revenue tracking capabilities. Understand how our strategies directly impact your hotel's revenue and make informed decisions about future marketing initiatives.
Call Tracking
Measure the ROI of your marketing investments with our revenue tracking capabilities. Understand how our strategies directly impact your hotel's revenue and make informed decisions about future marketing initiatives.
Regular Performance Updates
Receive clear, detailed performance reports regularly. These reports are tailored to key metrics and campaign goals, providing you with insights into your hotel's marketing performance.
Access to Personalized Dashboard
Gain 24/7 access to a personalized dashboard designed specifically for your hotel. Track your campaign's progress in real-time, view analytics, and monitor the effectiveness of our strategies at your convenience.
Ecommerce Tracking
Utilize ecommerce tracking to understand the origin of traffic and identify the most effective channels for driving bookings. This data-driven approach allows us to optimize your marketing efforts and maximize revenue generation.
Goal Tracking
Our goal tracking system enables us to monitor how leads progress through the marketing funnel. By tracking conversions and engagement metrics, we ensure that our strategies align with your hotel's business objectives and drive tangible results.
Revenue Tracking
Measure the ROI of your marketing investments with our revenue tracking capabilities. Understand how our strategies directly impact your hotel's revenue and make informed decisions about future marketing initiatives.
Call Tracking
Measure the ROI of your marketing investments with our revenue tracking capabilities. Understand how our strategies directly impact your hotel's revenue and make informed decisions about future marketing initiatives.
The Hotel Marketing Metrics that Matter
Most digital agencies report on impressions & traffic. Propellic reports on hotel performance marketing results, with deep focus on measuring & growing occupancy rate, direct booking ratio, ADR/RevPAR, and average order value.
Don’t miss the forest for the trees. Focus on what matters with hotel-specific performance measurement.
Don't just "get more traffic."
Get more travelers putting you on their itinerary.
FAQ
What is Hotel SEO?
Hotel SEO is the process of optimizing hotel websites to improve their visibility in search engine results pages (SERPs) for relevant keywords and phrases related to the hospitality industry. This includes addressing indexing barriers, creating high-quality content, and implementing effective link-building strategies. The goal of Hotel SEO is to increase organic traffic to the hotel website, improve its online presence, and ultimately drive more direct bookings and revenue.
What is Hotel Paid Media?
Hotel Paid Media refers to advertising strategies implemented by hotels to promote their services through paid channels such as search engine advertising, display advertising, social media advertising, metasearch advertising, OTA advertising on sites like Booking.com and Expedia, and sponsored content. These paid campaigns aim to increase brand visibility, drive website traffic, and generate bookings by targeting relevant audiences based on demographics, interests, and search intent.
Who Needs Hotel Digital Marketing Services?
Hotel Digital Marketing Services are essential for hotels of all sizes seeking to enhance their online presence, attract more guests, and increase bookings. Whether you're a boutique hotel or a large chain, digital marketing enables you to reach potential guests worldwide, drive organic traffic to your website, and convert leads into bookings. In today's competitive hospitality industry, digital marketing is not just an option but a necessity for staying ahead of the competition and maximizing revenue potential.
What Makes a Successful Hotel SEO Strategy?
A successful hotel SEO strategy involves optimizing your website and online presence to improve visibility in search engine results pages (SERPs) for relevant keywords and phrases. This includes optimizing website structure, metadata, content, and implementing a solid link-building strategy. Additionally, creating valuable, informative content that addresses the needs and interests of your target audience is crucial for attracting organic traffic and establishing your hotel as an authority in the industry.
What is Hotel SEO?
Hotel SEO is the process of optimizing hotel websites to improve their visibility in search engine results pages (SERPs) for relevant keywords and phrases related to the hospitality industry. This includes addressing indexing barriers, creating high-quality content, and implementing effective link-building strategies. The goal of Hotel SEO is to increase organic traffic to the hotel website, improve its online presence, and ultimately drive more direct bookings and revenue.
How Do You Measure the Success of Your Hotel Digital Marketing Strategies?
Measurement of the success of hotel digital marketing strategies involves tracking key performance indicators (KPIs) specific to your hotel's objectives and goals. These may include metrics such as:
Website Traffic: Monitor the volume and sources of traffic to your hotel website, including organic, paid, referral, and direct traffic.
- Conversion Rate
Track the percentage of website visitors who complete a desired action, such as booking a room, signing up for a newsletter, or requesting more information. - Revenue Generated
Measure the direct revenue generated from digital marketing efforts, including bookings made through your website or other online channels. - Return on Investment (ROI)
Calculate the return on investment by comparing the revenue generated from digital marketing campaigns to the cost of running those campaigns. - Engagement Metrics
Assess the level of engagement with your digital content, such as social media likes, shares, comments, and email open rates. - Online Reputation
Monitor online reviews, ratings, and sentiment to gauge customer satisfaction and brand perception.
By regularly monitoring and analyzing these metrics, we can evaluate the effectiveness of our strategies, identify areas for improvement, and make data-driven decisions to optimize your hotel's digital marketing efforts for maximum impact and ROI.
What are the Benefits of Hotel Digital Marketing Services?
Hotel Digital Marketing Services offer a wide range of benefits, including increased online visibility, enhanced brand awareness, higher website traffic, improved guest engagement, and ultimately, more direct bookings and revenue, without the OTA & agent commissions. By leveraging digital marketing strategies tailored to the hospitality industry, hotels can effectively reach their target audience, drive conversions, and stay competitive in today's digital landscape.