Website Quality Audit
Our Website Quality Audit is part of our SEO services where we perform a full crawl of your entire website.
We correlate each URL crawled with data from Google Analytics, Google Search Console, Keyword Rankings, and Backlinks to determine the best course of action for each section of your travel website.
This information helps us build a high-level overview of your existing tourism website structure. It also allows us to see which pieces of your travel content convert your readers to meet your goals.
The Technical Audit may sound intimidating, but it’s not. Technical SEO is important for large travel websites that have more than 5,000 pages with regular new content.
Because the travel industry is dynamic, new content is constant, creating some unfortunate byproducts. (Think 404 pages, broken redirect chains, orphan content, keyword cannibalization, and confusing categories.)
An SEO Strategist completes this process manually. They look at every aspect of website accessibility — Content, Indexability, Crawlability, Links, Page Speed, and User Experience.
Then, we tell you how to best clean up the content and structure, with a plan for managing content in the future.
Keyword Research is a vital part of our SEO service.
In the travel industry, you can reach searchers at multiple stages of the sales funnel — from the pre-planning stages until they’re ready to buy.
We’ll help you choose target keywords based on relevancy, search volume, and keyword difficulty in this process.
Here are some keyword examples:
- Best countries to visit in Europe: This keyword is for the searcher looking for travel inspiration. They’re probably in the pre-planning stage.
- When is the best time to visit France: This keyword is excellent for those making a vacation plan.
- Where can I book cheap flights to Paris: This will attract the searchers ready to travel and book their next trip.
- What are the best cafés in Paris: And once they book the trip and the searcher is traveling, this keyword will attract searchers looking for things to do and places to explore.
Depending on your travel website’s goals, you may want to target keywords for one specific stage of the travel research process. Or you may want to target each stage. SEO for travel agents can be tricky.
We’ll help you create the best plan to get travelers to contact you for help.