Travelers want to get lost in exciting locations with Instagram potential. But they can’t use your site to do that if it’s buried in search results. Learn what tactics your travel company needs to stand out among competitors with our travel SEO services.
Whether you’ve tried Facebook ads or sponsored content creators, you know travel marketing can be challenging. It’s difficult to get your tourism products and services in front of the right people.
The ads may work for a time, but social media platforms are rarely transparent about how your ads are doing. Plus, when the ad’s turn off, you’re right back where you started. And not all tourism content creators can drive traffic to your site, and few of them can convert their audience into sales for you.
Hiring a travel SEO consultant will help your tourism website find the people searching for what you offer.
Travel is an investment. People want trustworthy resources when they’re planning a trip. Propellic knows when searchers are pre-planning, actively planning, or ready to book. We can help you target these searchers at every stage with travel industry SEO.
We know it’s tough to compete with tourism industry giants when it comes to travel marketing, but that’s never stopped us. Google’s algorithm is specific for different searches, and you need an SEO company that knows that.
We always create a custom strategy that aligns with your travel company’s goals and resources. You’ll get to know our process as we learn everything about your brand. We’re big on transparency, monthly reporting, and identifying areas of improvement before they become issues.
Travel SEO is search engine optimization for travel websites. These sites include those for tourism agencies, vacation planners, travel blogs, and sites that advertise cheap flights. The goal of travel SEO is to rank your company for travel search terms people are already using.
Our travel SEO services are a multi-step process to reach tourists at each step of their vacation planning. That means we help you plan your content and conduct Keyword Research. We also audit your pre-existing content to make sure everything on your site is doing the necessary work.
SEO for travel sites includes the key components listed below. Whether your travel website content is specific to a location, type of travel, or discounted flights and rooms, our travel SEO service will help your site stand out in relevant searches.
”We've worked with many companies over the six years since I started Thrifty Traveler. PCL has been the easiest company we've ever worked with. It has been a great experience. They actually care about their customers, root for their success, and cheer them on.
Jared KamrowskiThrifty Traveler
At Propellic, our SEO Audit Services are a six-step intensive process. These audits form the backbone of your ongoing tourism SEO campaign.
Our Website Quality Audit is part of our SEO services where we perform a full crawl of your entire website.
We correlate each URL crawled with data from Google Analytics, Google Search Console, Keyword Rankings, and Backlinks to determine the best course of action for each section of your travel website.
This information helps us build a high-level overview of your existing tourism website structure. It also allows us to see which pieces of your travel content convert your readers to meet your goals.
The Technical Audit may sound intimidating, but it’s not. Technical SEO is important for large travel websites that have more than 5,000 pages with regular new content.
Because the travel industry is dynamic, new content is constant, creating some unfortunate byproducts. (Think 404 pages, broken redirect chains, orphan content, keyword cannibalization, and confusing categories.)
An SEO Strategist completes this process manually. They look at every aspect of website accessibility — Content, Indexability, Crawlability, Links, Page Speed, and User Experience.
Then, we tell you how to best clean up the content and structure, with a plan for managing content in the future.
Keyword Research is a vital part of our SEO service.
In the travel industry, you can reach searchers at multiple stages of the sales funnel — from the pre-planning stages until they’re ready to buy.
We’ll help you choose target keywords based on relevancy, search volume, and keyword difficulty in this process.
Here are some keyword examples:
Depending on your travel website’s goals, you may want to target keywords for one specific stage of the travel research process. Or you may want to target each stage. SEO for travel agents can be tricky.
We’ll help you create the best plan to get travelers to contact you for help.
Ever wonder what keywords your main travel competitors are ranking for? Wonder no more! This analysis provides an overview of how your travel website performs compared to others in the industry. We’ll identify keywords where you outperform competitors, where you lag, and where you don’t rank at all.
This travel SEO process is crucial for identifying which tourism topics you should avoid due to keyword difficulty or oversaturation. It also will help identify potential tourism topics or destinations people are already searching for that your competition hasn’t touched.
In the Content Audit, we’ll take an in-depth look at every resource, blog post, or article on your site. We’ll make recommendations to repurpose or edit some of your content for better SEO. Depending on the size of your travel website, this may be an ongoing process.
We’ll work to help you understand which pages we recommend optimizing first. We base these recommendations on how quickly they can convert searchers, your current keyword ranking positions, and the overall SEO value of the page.
We know content is an essential part of your site. After conducting our Keyword Research, we’ll create an Editorial Calendar for your travel website content.
We’ll make a month-by-month plan using content topics we identify as the best opportunities to rank highly or content that will funnel traffic to your travel product pages, service offerings, or your email subscriptions. Our recommendations on SEO for your travel blog will help you rank in Google search results.
Link building is vital to any travel SEO strategy. But you have to do it according to Google’s guidelines to avoid penalties. At Propellic, we do all our link building in-house. We identify opportunities for links on a client-by-client basis. That means we conduct our outreach with your travel website in mind.
This process helps Google see where your travel website exists in the overall ecosystem of the internet by showing which sites are linking back to yours. And we’ll determine the best strategy for link building for your website, whether it’s relevant guest posts, product roundups, or something else entirely.
We’ll make some on-page SEO recommendations for the pages we identify as ripe for ranking in Google. These are the easiest and possibly the quickest way to improve your site’s search appearance.
These recommendations include a new page title, meta description, H1, and URL structure based on the target keyword. We’ll also make some alt text recommendations and adjust the sitewide schema markup.
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