Exceeded 1400% ROAS with a 63% Revenue Increase with Google Ads Optimization
Overview
Papillon, the world's largest and most experienced helicopter tour company specializing in Grand Canyon experiences, partnered with Propellic in the Spring of 2024 to drive revenue and meet, or exceed, a challenging profitability target. Propellic’s tailored Google Ads strategies have consistently exceeded this goal while scaling the campaign’s budget and revenue year over year.
Highlight
- Conducted a deep account audit to identify and resolve inefficiencies, driving campaign performance improvements.
- Introduced Performance Max campaigns to capture cross-channel traffic and optimize ad delivery.
- Separated Brand vs. Non-Brand Search to streamline targeting and enhance ROI for high-intent queries.
- Performed keyword cleanup and bid strategy testing to reduce wasted ad spend and boost key metrics.
Impact
Propellic's strategic approach enabled Papillon to meet their channel profitability goals, ultimately exceeding a 1400% ROAS from May to December 2024. Year-over-year, the campaign saw around a 50% increase in ad spend, driving over 60% more revenue with an 8% increase in ROI. These efforts not only scaled revenue but also strengthened Papillon's dominance in the competitive helicopter tour market.
