4.36 ROAS Achieved Google Ad Spend Slashed By 79%

Overview

A leading niche OTA partnered with Propellic in Fall of 2024 to boost conversions and maintain a 4+ ROAS on a $10K monthly Google Ads budget. Our focus centered on segmenting campaigns, introducing Performance Max, and creating new remarketing strategies to drive steady growth.

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Highlight

• Brand vs. Non-Brand Segmentation: Streamlined account structure to allocate spend more efficiently and capture high-intent traffic.
• Performance Max (PMAX) Campaigns: Broadened reach and optimized bidding across multiple Google channels for stronger return on ad spend.
• Remarketing Initiatives: Re-engaged past site visitors, increasing repeat conversions while lowering cost per lead.
• "Things to Do Center" Launch: Expanded content targeting to attract broader audiences and bolster conversions.

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Impact

By refining the campaign framework and focusing on quality leads, we achieved a sustained ROAS above 4 and delivered more predictable month-over-month performance-maximizing this client's conversion value within a controlled spend.

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Key Result

(September 12 - November 26)

_{*Conversions include "Begin Checkout" actions previously set as primary, which inflates total conversions for 2023.}