Case Study
Caicos Dream Tours

Caicos Dream Tours Boosts Revenue by 80% While Surpassing Efficiency Target

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The Challenge

The primary challenge was to significantly grow revenue and Return On Ad Spend (ROAS) for the company’s boat charters. A key performance indicator was established to maintain a minimum 7:1 ROAS for all Google Ads campaigns, ensuring that any growth remained highly profitable.

The Solution

Our first step was a deep, methodical audit to identify critical opportunities within the existing campaign structure. Based on the audit, we implemented a multi-pronged strategy for Q1 and Q2 focused on strategic scaling and optimization.

The Result

  • 80% Increase in Revenue YoY
  • 61% Increase in Bookings YoY
  • 62% Increase in Conversion Rate YoY
  • 28% Increase in Return on Ad Spend (ROAS) YoY
  • 11:1 In Achieved ROAS
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Overview

Propellic partnered with Caicos Dream Tours, a premier boat charter business in Turks & Caicos, to steer them through a competitive market using a data-driven digital marketing strategy. The resulting campaign set a new record for business growth while exceeding all efficiency targets.

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The Challenge

Balancing Growth with Profitability

The primary challenge was to significantly grow revenue and Return On Ad Spend (ROAS) for the company’s boat charters. A key performance indicator was established to maintain a minimum 7:1 ROAS for all Google Ads campaigns, ensuring that any growth remained highly profitable.

The Solution

A Data-Driven Approach to Scaling

Our first step was a deep, methodical audit to identify critical opportunities within the existing campaign structure. Based on the audit, we implemented a multi-pronged strategy for Q1 and Q2 focused on strategic scaling and optimization.

BUDGET & KEYWORD EXPANSION

We enhanced the site’s schema markup to improve how its listings appeared in search results, directly increasing click-through rates.

PERFORMANCE MAX OPTIMIZATION

We optimized the Performance Max campaigns by implementing a Target Return On Ad Spend (tROAS) bidding strategy, allowing the algorithm to focus on maximizing conversion value while hitting our profitability targets.

The Result

+64%

Increase in Revenue YoY

+89%

Conversion Value

+163%

Return on Ad Spend (ROAS)

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Record-Breaking Growth and Efficiency

The strategy delivered exceptional year-over-year (YoY) results for Q1 and Q2, driving significant growth in bookings and revenue while simultaneously improving efficiency.

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Key Achievement

80%

Increase in Revenue YoY

61%

Increase in Bookings YoY

62%

Increase in Conversion Rate YoY

28%

Increase in Return on Ad Spend (ROAS) YoY

11:1

In Achieved ROAS

This remarkable growth was achieved with just a 40% increase in ad spend compared to the previous year, showcasing a powerful improvement in marketing efficiency.

Reimagine what your business can achieve with SEO and Paid Media strategies from Propellic.

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