Travel Performance Booking Quiz

Find out and evaluate the strength of your travel marketing strategies

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Booking Goals

Traveler Segments

Traveler Intent

Channel Diversity

Performance Creative

Goals

Traveler Segments

Traveler Intent

Channel Diversity

Performance Creative

Traveler Segments

1/25

Are the primary KPIs for marketing success revenue & bookings-driven?

Success is measured by direct revenue and the number of bookings - rather than broader brand awareness or engagement metrics like clicks, likes, impressions, and visitors

Yes

2/25

Are supporting metrics and KPIs being used to evaluate marketing success?

Additional metrics (like cost per acquisition, traveler lifetime value, conversion rate) are incorporated to understand return on ad spend and overall ROI

Yes

3/25

Are we leveraging financial modeling to set benchmarks overall and per channel?

Financial projections and models are being used to forecast goals, and performance benchmarks for each marketing channel (e.g., paid search, social, email). We have an anticipated ROI (at least directional) of each marketing investment.

Yes

4/25

Is performance reporting reviewed monthly by key stakeholders and focused on bookings?

There’s a regular (minimum monthly) performance review cadence with all key stakeholders, ensuring the focus remains on bookings and related KPIs.

Yes

5/25

Do we know the percentage of marketing budget allocated to different funnel stages (e.g: TOF, MOF, BOF) - and why we chose that %?

The difference between Top of funnel, middle of funnel, and bottom of funnel search intent is clearly understood and defined - including the % of paid media budget allocated to each stage

Yes

6/25

Have we clearly identified why travelers choose us and not competitors?

We have validated data and insights that identify the specific reasons travelers book with our company, or switch to us from competitive companies

Yes

7/25

Have we clearly documented three or more traveler segments and personas?

Yes

8/25

Are we only using in-platform (3rd party) data for creating segments & targeting?

We rely solely on data from platforms like Google or Facebook for targeting and don't currently integrate 2nd party data from external data sources & partners.

Yes

9/25

Do we track and measure performance & bookings per segment?

We monitor how different traveler segments perform on various channels and understand customer acquisition cost by channel.

Yes

10/25

Do we revisit and update customer segments based on performance data?

Customer segments are updated regularly based on performance data to improve targeting, conversion rates, and bookings.

Yes

11/25

Is the booking action easily accessible to the traveler on every page of the digital experience?

Booking functionality is prominently placed across the website or app, ensuring it's easy for travelers to make a booking from any point in their journey.

Yes

12/25

Is there a function in place to move travelers down the funnel?

There are mechanisms in place (such as retargeting, email campaigns, or abandoned cart notifications) to nurture and guide travelers from the inspiration stage to booking.

Yes

13/25

Is retargeting currently being used to recapture early-stage traffic?

We use paid social media & display retargeting strategies to bring back users who visited the site or engaged our content but did not convert to a booking.

Yes

14/25

Is content strategy diversified across multiple stages of traveler research - from inspiration to booking?

Content is created to engage travelers at different stages of their research journey, with tailored messaging and creative speaking to their needs at that stage of the research journey.

Yes

15/25

Is paid search driving only research, planning, and booking traffic?

Paid search efforts focus exclusively on reaching travelers with high intent - who are ready to plan and book - and don't target earlier stages like inspiration.

Yes

16/25

Is each individual channel responsible for less than 35% of bookings?

We have a diverse marketing mix and no single channel, 3rd party, or affiliate/partner is responsible for more than 35% of our bookings.

Yes

17/25

Is organic traffic being retargeted with paid media?

Organic visitors to the website are placed in an audience to be retargeted through paid campaigns to drive conversions.

Yes

18/25

Are there both paid and organic distribution channels?

We utilize both paid (paid search, display ads) and organic (SEO, content marketing) channels for distribution.

Yes

19/25

Is distribution both direct and via 3rd parties?

Distribution includes direct channels (website, app) and third-party platforms (OTAs, travel agents, affiliate networks) to capture bookings.

Yes

20/25

Are we attempting to unlock new marketing channels?

We are currently investing in new marketing or booking channels (paid media, organic content, influencers, etc) to test a new channel and diversify our marketing.

Yes

21/25

Is our creative aligned with specific audience segments?

Custom creative is developed to target each of our established traveler personas and segments so each audience can see themselves in our advertising messaging.

Yes

22/25

Are we aggressively testing and optimizing different creative formats, like ad types and formats?

We are rigorously testing various creative formats (images, text, carousels, vertical videos) to optimize performance and engagement.

Yes

23/25

Is our creative consistent across channels and touchpoints?

The brand’s creative assets (ads, visuals, copy) maintain consistency across different channels and touchpoints (social, website, email) - and between the pre and post click user experience.

Yes

24/25

Does the creative effectively highlight key selling points and call-to-actions (CTAs)?

Creative assets clearly communicate key selling points and have strong, actionable CTAs that drive conversions.

Yes

25/25

Are we tracking performance metrics linked directly to creative impact?

Performance metrics (CTR, engagement, conversions) are directly tied to the effectiveness of specific creative assets and those assets are tracked for their impact on performance.

Yes

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Travel Performance Booking Quiz

For travel companies to thrive, travel marketing needs to evolve.

Goals

Traveler Segments

Traveler Intent

Channel Diversity

Performance Creative

Are the primary KPIs for marketing success revenue & bookings-driven?

Are supporting metrics and KPIs being used to evaluate marketing success?

Are we leveraging financial modeling to set benchmarks overall and per channel?

Is performance reporting reviewed monthly by key stakeholders and focused on bookings?

Do we know the percentage of marketing budget allocated to different funnel stages (e.g: TOF, MOF, BOF) - and why we chose that %?

Have we clearly identified why travelers choose us and not competitors?

Have we clearly documented three or more traveler segments and personas?

Are we only using in-platform (3rd party) data for creating segments & targeting?

Do we track and measure performance & bookings per segment?

Do we revisit and update customer segments based on performance data?

Is the booking action easily accessible to the traveler on every page of the digital experience?

Is there a function in place to move travelers down the funnel?

Is retargeting currently being used to recapture early-stage traffic?

Is content strategy diversified across multiple stages of traveler research - from inspiration to booking?

Is paid search driving only research, planning, and booking traffic?

Is each individual channel responsible for less than 35% of bookings?

Is organic traffic being retargeted with paid media?

Are there both paid and organic distribution channels?

Is distribution both direct and via 3rd parties?

Are we attempting to unlock new marketing channels?

Is our creative aligned with specific audience segments?

Are we aggressively testing and optimizing different creative formats, like ad types and formats?

Is our creative consistent across channels and touchpoints?

Does the creative effectively highlight key selling points and call-to-actions (CTAs)?

Are we tracking performance metrics linked directly to creative impact?

Get Your Performance Bookings Results