Propellic Index
Propellic Travel Marketing
Index Reports
Drive travel performance with actionable insights from our continuous, real-data research into emerging trends.
Travel Marketing
Research and Insight
One of Propellic's company values is "Generosity of Knowledge." That's why we have aggregated insights across our data warehouse and industry experience to help travel companies make smart marketing decisions.
Latest Report
Webinar and Report:
Agentic Travel Booking in Meta's Muse & Instinct
Join Brennen Bliss and John Matson for the live findings on how AI agents book travel and how people use them.
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How travelers plan travel with AI in 2026
We watched U.S. travelers plan real trips with AI for a week, from the first prompt to booking. Here are eight findings on where the decision actually gets made now, and what that means for your visibility.
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Hotel SEO and GEO best practices for 2026
How AI decides which hotels it recommends, and the moves you can make to become one of them.
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Travel Industry Paid Media
Benchmark Report
The most comprehensive paid media dataset ever built for travel, benchmarked across 120+ brands and tens of millions in ad spend.
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The Impact of the 2026 Middle East Conflict on Travel Marketing
An analysis of how regional instability is reshaping traveler behavior across 60+ travel...
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How real users plan, search, and book in the age of AI (2025).
Statistically-validated findings from real user behavior that every travel executive needs to...
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