How Our Shopify SEO Works
It can feel like SEO is a bunch of digital smoke and mirrors, but that’s not the case. And Propellic wants to make sure you understand our recommendations and why we make them.
We believe in transparency.
That’s why we clearly lay out our Shopify SEO Audit process. Our SEO Audit Services are crucial for building a well-rounded Shopify SEO strategy.
Our Intensive 6-Step Shopify Website Audit
All our Shopify SEO Services begin with a six-step, intensive SEO Audit. These audits are the beginning of your company’s Shopify SEO strategy.
We use them to structure and inform the ongoing SEO strategy. We want to ensure your company’s products get higher search rankings while establishing your industry authority.
Website Quality Audit
In the Website Quality Audit, our SEO team conducts a full crawl of your company’s website. We cross-reference the information from the crawl with data from Google Analytics, Google Search Console, keyword rankings, and backlinks to determine the best next steps for each section of your website.
Our Technical Audit Service reviews every aspect of your website’s accessibility, like content, indexability, crawlability, links, page speed, and user experience.
An SEO Strategist completes this process manually. In the end, you get an assessment of prioritized high-impact changes to make to your company’s website, embracing the 80/20 principle. In other words, we focus only on the items that are going to make a notable difference for your site.
For each of your product and category pages, we’ll conduct Keyword Research to determine the best target keyword for each page. We choose these keywords based on relevancy, search volume, and keyword difficulty. Our goal is to drive the right kind of traffic to your product pages.