Keyword research comes first in our on-page SEO services. Before we optimize your website, we have to know what we’re optimizing for. We love SEO, and in on-page SEO s, we’ll help you choose target keywords based on relevancy, search volume, and keyword difficulty to drive the right traffic to your site.
This step is vital because not all websites can rank for the same keywords. We wouldn’t want to target a keyword that puts your site in competition with Apple’s website, for example. That likely would be a waste of time and money.
Part of our on site SEO services is making sure all that information matches your keyword’s search intent. We do this to show Google that the information on that page is relevant to the keyword, and your page is a trustworthy source of information to provide searchers.
WBeyond search intent, we consider keyword difficulty, search volume, profitability of a lead generated by said keyword, and sources of related expertise currently existing on your website when prioritizing target keywords.