Magento SEO Services

Sell More Products in Your Magento Store With SEO

Magento is an excellent platform for quickly setting up your eCommerce store with its easy-to-use themes, templates, and store view options. But once it’s up and running, what do you do next? That’s where we come in.

Magento SEO can help your products show up on the first page of a Google search. We have a team of Magento SEO experts ready to help you scale your business with the power of SEO.

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Why Choose Propellic as Your Magento SEO Agency

When working with a Magento SEO agency, we know you have options. Here’s why you should choose us as your eCommerce SEO agency.

Work Directly with Magento SEO Experts 

We don’t outsource our work. You’ll work directly with the SEO Strategist and Client Success Advocate in charge of your project. Plus, we don’t rely on previous research to optimize your site. We learn everything we can about your industry and your products to create the best Magento SEO campaign for you.

We’re ready to shift if need be. We adapt and adjust our strategy depending on which products do well, what new products are added, and where we can work together to see new revenue opportunities.

We know how to deal with Magento templates and all the platform’s intricacies to help your store rank higher in search results.

ECommerce SEO is Our Speciality

You didn’t start your business to learn SEO, customize campaigns, or figure out what pages on your site should be noindex pages. Our focus is SEO, and it’s crucial to work with a reputable and experienced SEO agency to bring in organic traffic to your Magento store listings. We have many clients who use Magento and its templates. We’ve helped build their SEO campaigns with the same ease and process.

Transparency and a Proven Magento Strategy

You’ll get to know our process. And we’ll get to know your brand, goals, audience, and industry. We’ll have bi-weekly meetings and provide monthly reporting to keep you up-to-date on your campaign and to let you know if any issues arise. We believe transparency is key for success.

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Honesty and transparency are the two main things that differentiate them from any SEO company I’ve ever worked with.

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What is Magento SEO?

Magento SEO is search engine optimization for websites that use Magento as the platform for their eCommerce stores. Magento SEO requires optimizing product pages and product category pages built on the WordPress website using Magento and Magento templates.

A good Magento SEO strategy also requires using the WordPress blog to bring in the relevant audiences who aren’t quite ready to buy yet. This traffic has a lot of benefits because it helps active shoppers who want to buy find you. It also brings in the next batch of shoppers before they even know they need what you were selling.

Magento SEO: Our eCommerce SEO Process

At Propellic, SEO is what we do. Here’s what each step in our Magento SEO process looks like.

Our Magento SEO Website Analysis

All our clients begin their campaigns with the SEO audit services listed below. These audits form the backbone of your SEO campaign strategy and ideas. 

Website Quality Audit

Our Magento SEO services start with a Website Quality Audit. We’ll unleash crawlers on your entire website to get some SEO data in this audit.

Then we’ll correlate each URL crawled with data from Google Analytics, Google Search Console, Keyword Rankings, and Backlinks to determine the next steps for each section of your website.

Technical Audit

Our technical audits aren’t automated. They’re done manually by our SEO Strategist. This process looks at every aspect of your website’s accessibility like your Content, Indexability, Crawlability, Links, Page Speed, User Experience, and redirects. 

For Magento SEO, we pay special attention to product URLs. We check for duplicate templates and if the product matches the product description. Magento can result in messy URLs if you duplicate product templates for formatting or if your site has hundreds of products.

We keep an eye out for those common SEO issues to help your site succeed. In this process, we may recommend that you noindex some pages.

Keyword Research 

In our Keyword Research Audit, we’ll determine the best target keyword to use to optimize each product page and product category page. We choose these keywords based on relevancy, search volume, and keyword difficulty to drive the right kind of traffic to your products.

On-Page SEO

If a page is vital for ranking in Google, we’ll do some On-Page SEO for that page. This SEO means we’ll recommend a new page title, meta description, H1, and URL structure based on the page’s target keyword. We’ll also make some recommendations for alt text and the Schema Markup. And we’ll look for unnecessary link redirects.

And if a page doesn’t seem necessary or may be hurting your authority, we may recommend that you noindex it so Google isn’t seeing it.

Competitor Keyword Gap Analysis

The Competitor Keyword Gap Analysis process provides an overview of how your website is performing compared to your competitors. This process lets us identify which of your keywords are outperforming your competitors, where you may be lagging, and where you don’t rank at all. And this process also helps us identify potential new product ventures for you based on what people are already searching for.

Content Audit

Our Content Audit is an in-depth manual audit of every resource, blog post, and article on your website. It helps us find where your content may be lacking when it comes to attracting your ideal audience. Then we’ll make recommendations to help you repurpose or edit your pre-existing content for better SEO, or noindex pages that hurt your reputation with Google.

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SEO for Magento: Frequently Asked Questions

What is Magento?

Magento is an eCommerce platform with themes, templates, and store view options that allows website owners to sell products online.

It’s similar to platforms like Shopify, WooCommerce, or BigCommerce.

Is SEO Important for eCommerce?

SEO is crucial for the survival of an eCommerce store. SEO can bring in traffic from people already searching for your products.

It can also attract people who may someday be interested in purchasing your products. 

Unlike social media ad campaigns, SEO is evergreen. You don’t have to keep pumping money into it to keep it relevant, like an ad.

Instead, SEO helps Google recognize your store as an authority in your niche. Then Google starts to send traffic and customers your way.

Is Magento SEO-Friendly?

Many people want to know what kind of SEO Magento can do. Magento is SEO-friendly, but it isn’t optimized out of the box. That’s why it’s crucial to hire a Magento SEO agency to help you make sure you’re bringing in all the traffic you can.

Some of Magento’s SEO-friendly features are meta tags for product and catalog pages, SEO-friendly URLs for products and categories, meta tags for the home page, image optimization, HTML and XML sitemaps, and canonical tags.

The store view can even change based on the customer’s needs.

So, all the tools are there to help you optimize your Magento eCommerce store. Just watch out for duplicate templates and messy links and redirects resulting from that.

And if all of that didn’t make much sense, we’re here to help.

How Long Does it Take to See Results from Magento SEO?

There’s no one-size-fits-all approach to SEO. For that reason, we can’t say how long it will take to see results from SEO work.

Google’s algorithm is always changing, and as Magento SEO experts, we understand that.

(Also, we’re on the lookout at all times for updates about any potential algorithm changes.)

It’s also essential to think about all the content you’ll add and how that may affect the structure of your site.

Generally, most sites don’t see any significant results for 12-18 months. But it’s important to note that this can change depending on your industry or products.

Do You Offer eCommerce SEO Packages?

We don’t offer fixed eCommerce SEO packages. But we do offer a whole bunch of eCommerce SEO services.

Rather than giving the companies we work with services they don’t need as part of a package deal, we determine the prices and plans for our services by the value of the deliverables we provide. We customize all projects based on your site’s needs and goals.

And because SEO is different for every site, we take the time to get to your site, goals, and industry. From there, we work with you to determine exactly what will work best.

So, no. We don’t offer packages. But if you schedule a free consultation call, we can chat more about your goals and talk about how we can work together.

Does Propellic Offer SEO for Other eCommerce Platforms?

We do. At Propellic, not only do we learn all we can about your eCommerce business to help you sell more products using SEO, but we’ve learned SEO for multiple platforms.

In fact, we are SEO experts for several other eCommerce platforms. So no matter what you use to run your store, we’re ready to help. In addition to our Magento SEO services, we work with WooCommerce, Shopify, BigCommerce, 3dcart, Squarespace, and BigCartel.

How Much Does eCommerce SEO Cost?

No two websites require the same search engine optimization work, nor do we have packaged deals. When we work on a website, we tailor that work to the site and your business goals. We tailor every project to fit the needs of that particular company. So we don’t pre-quote the cost of our SEO services. 

It’s also worth noting that anyone who pre-quotes the price of their SEO services probably isn’t going to give your site the care and attention it deserves. An upfront price is an upfront guarantee of the amount of work they’ll do, and usually, that means they won’t go in-depth enough to make their services worth it for you.

How Do I Choose a Magento SEO Company?

We know your inbox is probably full of offers from random people you’ve never heard of promising to get your site to the top of Google’s search results. There are tons of fly-by-night SEO “professionals” out there, but that doesn’t mean they know what they’re doing. And just because someone can read the data from site crawlers doesn’t always mean they can use that data to create a strategy.

Google can be particular about what they want to see from a website. So sketchy SEO companies may not care about how some of their tactics will damage your site’s online reputation in the long run. 

When you look for SEO pros, you need to find a reputable Magento SEO agency that understands what Google is looking for and how to implement it. And if they don’t know how to maximize your SEO or fix common SEO issues like duplicate templates or redirects, they’re not the agency for you.

About Propellic

We’ve spent the past five years perfecting our process, getting the right people in the right seats, and working with fantastic business owners who allow us the opportunity to serve them. We’d love to work with you to help your business rank higher in Google search results.

At Propellic, our core values are transparency, education, and accountability. For us, these values mean:

Transparency. Everything is available in our client-facing dashboard, from internal communication to task status. You’ll always know where we are in the process of building your SEO strategy.

Education. We’ve created a systematic SEO learning program for our clients to be a part of every strategic decision and understand the intricacies of their eCommerce hosting platform. Some agencies like to pretend SEO is just a bunch of tips, tricks, and hacks. We want you to understand how it works to make informed decisions for your business.

Accountability. On the off chance that we don’t deliver something on-time or to standards, we’ll make it up to you with additional deliverables and then volunteer at a charity of your choice.

To us, there’s nothing better than the feeling we get when we help a client optimize their website. We’re passionate about SEO and sharing our insights. We’d love to work with you too. Schedule a free consultation by clicking the button below. We’d love to help your site stand out.