eCommerce SEO Services

Don’t get outranked and outsold. Let’s fix your SEO.

Implementing the best eCommerce SEO strategy requires expertise and time — one or both of which many companies lack. Partnering with an eCommerce SEO agency allows you to focus on running your business while the SEO company improves your website’s search rankings and traffic. Propellic’ eCommerce SEO services increase revenue by helping your products rise to the first page of search results.

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We Understand Your eCommerce SEO Struggles

Working in eCommerce, chances are you struggle to find time just to optimize multiple product pages. There’s no way you can make adjustments every time Google updates its algorithm. Our SEO management services take the hassle out of developing the best eCommerce SEO strategy. 

SEO is Time Consuming

Executing eCommerce SEO requires researching keywords, writing copy, and tweaking each product listing. When you’re already busy managing inventory, making sure orders ship on time, and managing customer support, the intricate work of SEO management gets left behind.

SEO Feels Uncertain

eCommerce SEO feels as uncertain as gardening. You plant a seed, tend to it, and hopefully see growth in a few months. Our SEO experts use top-tier SEO software and analysis tools to make data-backed decisions. We don’t rely on best practices or luck.

Google’s Algorithm is Always Changing

You don’t have time to keep up with Google’s algorithm updates when you’re running an eCommerce company. And one small change can kill your rankings overnight. Our team stays up-to-date on the latest changes. We obsessively monitor your search rankings to deliver the best eCommerce SEO services.

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Money-Generating eCommerce SEO Services

Why eCommerce SEO with Propellic

Our top-rated eCommerce SEO services increase traffic and sales for eCommerce companies of all sizes. We’re a recognized SEO industry leader. Here’s why you should grow your eCommerce business with Propellic. 

Work Directly with the SEOs 

We take on clients who we want as partners. We want to know you and understand your business, which means meeting with your SEO team bi-weekly and receiving weekly status updates. No outsourcing here! Our expertly-trained team handles everything in-house. 

eCommerce SEO is Our Specialty

We understand and can solve the unique challenges of SEO for eCommerce. Most of our clients are in the eCommerce space. We excel at optimizing product and category pages and driving sales through relevant content.

Transparency and a Proven Strategy

We take the guesswork out of SEO. We provide unparalleled transparency about our process and your progress. We want you to understand what we’re doing for your company and how we’re doing it. So, we provide monthly reporting and in-depth analysis of areas that need improvement.

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Honesty and transparency are the two main things that differentiate them from any SEO company I’ve ever worked with.

Travis McDanielRooted & Grounded
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What is eCommerce SEO?

SEO for eCommerce means modifying eCommerce websites so they perform better in search results. Search is the top driver of eCommerce web traffic. SEO makes it easier for shoppers to find your products and make a purchase. 

If a customer can’t find your website or finds your competitor’s site first, you lose out on a sale. When paired with conversion rate optimization, eCommerce SEO services boost revenue. 

All eCommerce websites need an SEO strategy. While many eCommerce platforms have built-in features, you still have to know eCommerce SEO to get the best results. If you need help with Shopify SEO, WooCommerce SEO, or any other platform, our team can assist.

How our eCommerce SEO Works

As an eCommerce SEO agency, we fine-tuned our process to deliver the best results. We reject cookie-cutter approaches to providing eCommerce SEO services. We build every campaign from scratch after completing a multi-step analysis of your eCommerce store during our discovery process. 

The SEO Project Planner 

All Propellic clients begin their eCommerce SEO services with a seven-step intensive site analysis. The analysis findings form the basis for your SEO campaign’s structure and ideas. Our SEO Audit Services and methodologies combine our extensive experience with the latest technology and trends in search engine optimization. 

Website Quality Assessment

We begin with a full crawl of your website to identify every page and product listing. After we have a list of every URL for your site, we’ll compile data on the URL from:

  • Google Analytics
  • Google Search Console
  • Keyword Rankings (Ahrefs & SEMRush)
  • Backlinks (Ahrefs)
  • Your XML Sitemap

Technical Site Analysis

The best eCommerce SEO services do more than focus on using the right keywords. You have to make sure your website is free of technical issues that can decrease user experience and Google’s ability to understand your site. 

While other SEO companies automate this step with software, we conduct technical analyses manually to uncover deeper insights. Our SEO strategists look at every aspect of website accessibility, including:

  • Content 
  • Indexability 
  • Crawlability 
  • Links
  • Page Speed
  • User Experience

Keyword Research for Existing Products & Content

Keywords are critical, and working to identify the right ones together helps drive qualified traffic to your product pages. Our team identifies the best target keyword for each product page and product category page. 

We select target keywords based on relevancy, search volume, and keyword difficulty. We then work with you to prioritize targeting based on product price, profitability, and inventory status.

Target Page Recommendations & On-Page SEO

After identifying which pages are most important for ranking in Google, we prepare On-Page SEO recommendations to reach each page’s target keyword. As a part of our eCommerce SEO services, each page receives:

  • A newly optimized page title, meta description, H1, and URL structure 
  • Alt text recommendations
  • Schema Markup 

New Keyword Discovery (Competitive Gap Analysis)

Our SEO Project Planner analysis process also helps you understand how your website performs against competitors. We identify the keywords your website outperforms competitors with, where it lags, and where it doesn’t rank at all. 

This analysis also identifies potential new products with high search volume and low difficulty so you can make informed decisions about expanding your product offering. 

Existing Content Refresh

Good content separates top search results from the middle of the second or third pages of results. Many of Google’s recent algorithm changes emphasize well-written, engaging, and natural-sounding copy. We perform an in-depth analysis of your website’s resources, including blog posts, articles, and other content. We then provide detailed guidance on how to repurpose or edit content to better utilize your target keywords. 

Content Strategy

Great content drives search results and helps with conversion rate optimization. Our team provides a monthly editorial calendar based on your unique keyword research. We select topics with the best chance to increase non-product page lead generation to help you build your email list. 

A relevant and highly-ranked resource or blog post will build brand brand recognition, send relevant traffic to product pages, or increase email subscription completions. You’ll also be able to retarget these visitors with any paid campaigns you’re running. 

Link Building

Link building requires a trusted partner. External links give your site credibility and help boost page rankings. But, if Google thinks the links look like spam or they come from a sketchy website, you could hurt your site’s search ranking. 

At Propellic, we perform eCommerce SEO services and link building in-house and according to Google’s guidelines. We evaluate link opportunities on a client-by-client basis. 

Our outreach managers determine the best way to acquire links using a mix of guest posting, product roundups, and other strategies. Propellic’ strong performance and SEO industry awards speak to the quality of our link-building work.

Frequently Asked Questions about SEO for eCommerce

Do You Offer eCommerce SEO Packages?

We do not offer fixed packages. We determine eCommerce SEO prices and plans by the value of the deliverables provided. We take the time to get to know each client. We want to understand your business and objectives. 

For each SEO project, we build a custom scope of work tailored to the client’s goals. The price and hours for a project vary based on your needs and the size of your website. 

How Much Does eCommerce SEO Cost?

Each client is unique, making it impossible to provide a standard cost for SEO. How much eCommerce SEO services cost depends on the size of the website and the amount of work required.

When you’re ready to start an eCommerce SEO campaign with Propellic, the first step is to schedule an SEO Strategy Consultation

We’ll work together to map out your goals and identify the tactics and deliverables to help you get there. We’ll then put together a project plan. The plan includes the scope of our work, pricing, and more information on the process. 

How Long Does it Take to See Results from eCommerce SEO?

Unfortunately, there are too many factors to give a precise answer.

The competition level of the targeted keywords, how aggressive your budget is, and what your definition of success looks like dramatically impacts when you’ll see results. 

If we take a $4,500 a month campaign and target 40-50 low-competition keywords spread across 10 different products, purchases likely will start coming through (in small but increasing quantities) during the first eight or nine months. But some businesses might not see results from eCommerce SEO services for as long as 12-18 months. 

In cases where there is little or no competition, rankings and revenue generation can occur much faster.

Which eCommerce platforms are supported?

Our primary platforms are WooCommerce (WordPress) and Shopify. We have experience with BigCommerce, 3dcart, Squarespace, BigCartel Magento, custom-developed online stores, and several others. — The primary variable associated with your eCommerce platform is the technical SEO capability. Our team can typically implement all of the technical SEO improvements identified in the Identification phase of our eCommerce SEO process on Shopify and WooCommerce. For other platforms, it may be necessary to bring in a web developer to implement the changes we recommend in our Identification report.

How Do I Choose an eCommerce SEO agency?

You can expect the best eCommerce SEO agencies to be upfront about their process and communicate how you’ll work together. If the agency’s pitch sounds like a TV infomercial with guaranteed results for three easy payments, keep looking. 

Here’s what to look for from a reputable eCommerce SEO company:

  • A direct point of contact with the team working on the campaign
  • Transparency about the campaign goals, the agency’s process, and the work 
  • No guaranteed results, especially in a certain amount of time
  • Case studies showing how their eCommerce SEO services helped other online retailers
  • Conversion rate optimization expertise to understand how to use organic traffic and SEO to drive sales

Is SEO Important for eCommerce?

Yes! Without SEO, an online store is likely to fail. You won’t be successful if people can’t find your products. True, other marketing channels can drive sales, but SEO is the best long-term driver of web traffic and sales. 

When you run an ad on Facebook, you get traffic while the campaign is active, but when you stop paying, the traffic goes away. Marketplace selling comes with its own set of challenges as many eCommerce companies struggle to rank high in Amazon’s search results. 

eCommerce SEO services help you reach the first page of Google search results and stay there. When people shop online, they most often start with a Google search. Investing in building high-ranking pages will build trust and pay dividends for years.