Target Page Recommendations & On-Page SEO
After identifying which pages are most important for ranking in Google, we prepare On-Page SEO recommendations to reach each page’s target keyword. As a part of our eCommerce SEO services, each page receives:
- A newly optimized page title, meta description, H1, and URL structure
- Alt text recommendations
- Schema Markup
New Keyword Discovery (Competitive Gap Analysis)
Our SEO Project Planner analysis process also helps you understand how your website performs against competitors. We identify the keywords your website outperforms competitors with, where it lags, and where it doesn’t rank at all.
This analysis also identifies potential new products with high search volume and low difficulty so you can make informed decisions about expanding your product offering.
Existing Content Refresh
Good content separates top search results from the middle of the second or third pages of results. Many of Google’s recent algorithm changes emphasize well-written, engaging, and natural-sounding copy. We perform an in-depth analysis of your website’s resources, including blog posts, articles, and other content. We then provide detailed guidance on how to repurpose or edit content to better utilize your target keywords.
Great content drives search results and helps with conversion rate optimization. Our team provides a monthly editorial calendar based on your unique keyword research. We select topics with the best chance to increase non-product page lead generation to help you build your email list.
A relevant and highly-ranked resource or blog post will build brand brand recognition, send relevant traffic to product pages, or increase email subscription completions. You’ll also be able to retarget these visitors with any paid campaigns you’re running.
Link building requires a trusted partner. External links give your site credibility and help boost page rankings. But, if Google thinks the links look like spam or they come from a sketchy website, you could hurt your site’s search ranking.
At Propellic, we perform eCommerce SEO services and link building in-house and according to Google’s guidelines. We evaluate link opportunities on a client-by-client basis.
Our outreach managers determine the best way to acquire links using a mix of guest posting, product roundups, and other strategies. Propellic’ strong performance and SEO industry awards speak to the quality of our link-building work.