Web Design

In the digital age, it's not enough to simply establish a website. Your website needs to be both attractive and functional in order to attract visitors. The idea of "if you build it, they will come" won't really pan out unless you keep the user experience in mind at all times. In fact, Google has a bit of an obsession with user experience (also known as UX). If you don't prioritize it…

Today we're talking about one of the most dreaded aspects of website management -- your bounce rate. If you've never managed a website before or taken a deep dive into Google Analytics, then you may be shocked when you first see your bounce rate. Fortunately, we have strategies for keeping visitors on your website for longer. Your website is more than just your calling card -- it acts as the…

There was a point in time (long ago) when SEO and PPC were the primary focuses of online marketing efforts. The goal with both SEO and PPC is to bring more visitors to your website, banking on the odds that you’ll get more customers if you have more website visitors. Hear me out when I say that SEO and PPC are a complete waste of resources if your website doesn’t…