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SEO Reputation Management Graphic by PropellicSEO Strategy

The Complete Guide to SEO Reputation Management

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” claims Warren Buffet. While there is much we can control about a business, online reputation issues are sometimes beyond our control. Focusing on what we can control is how we are empowered to handle reputation management challenges. Word of mouth is one of the most effective ways…
Brennen Bliss
January 6, 2023
your money your lifeSEO Strategy

YMYL & E-A-T: What Google Wants You To Know

Can you really trust medical information you find when searching on Google? In light of the misinformation and confusion surrounding the coronavirus outbreak, there is increasing concern that the internet is no longer a trustworthy place to obtain information. Even before the outbreak of COVID-19, there was cause for distrust among internet users. Any individual on the internet can pretend to be an expert on any subject, which makes it…
Emily Souydalay
January 4, 2023
Google My Business Categories from the Propellic BlogLocal SEO

Google My Business Categories List [Updated for 2023]

What Are Google My Business Categories? When you set up a new business in Google My Business, Google My Business makes you set a category for your business. As one of the leading Shopify SEO and eCommerce SEO Services, the Propellic team does this all the time, especially as a part of our manual On Page SEO Services. When you set your category, it helps your business show up for…
Brennen Bliss
January 1, 2023

SEO for Photographers: How to Get Your Photos the Front Page of Google

It seems like a daunting task for new photographers to stand out on the internet. How can you get more eyes on your work, more leads and more business when you’re up against so much competition?  The answer is SEO.  By the end of this article, you’re going to be a budding SEO pro. We’ll jump into an explanation of what SEO is and how photographers can harness its limitless…
Emily Souydalay
March 7, 2022

SEO For Restaurants: 10 Powerful Tips to Rank Higher On Google

Jump to: Top 10 Restaurant SEO Tips You Can Use Today The restaurant business is notoriously tough.  We know that any steps you can take to ensure your success are vital. It is with this in mind that we have put together this guide to SEO for restaurants so that you can take your daily web traffic to the next level.  With a front-page ranking on Google, your restaurant will…
Emily Souydalay
October 18, 2021
Finance SEO laptopSEO

Finance SEO for Financial Services: 10 Strategies to Rank Higher

As a financial services professional, you know the competition is vast. To build equity in your business, you have to be able to stand out in a crowd and that sometimes means aggressive marketing. When it comes to money, the ability to build trust and legitimacy comes from a financial services marketing campaign with Search Engine Optimization (SEO).  In this post, we’ll go over the benefits of SEO for finance…
Emily Souydalay
October 18, 2021
Shopify SEOSEO Strategy

Shopify SEO Guide (2022)

In 2019, Nike spent 3.75 billion dollars on marketing expenses. 3.75 billion dollars. A company with a yearly marketing budget of $1,000,000 would not even have 1% of Nike's budget. Global businesses like Nike, Apple, and Chanel, can chuck out a couple of million dollars on a single marketing campaign without blinking an eye. From working with high profile Tik Tok and Instagram influencers to running prime time Super Bowl ads, these…
Emily Souydalay
August 17, 2020
Onsite SEO

Website Migration: #1 SEO-Friendly Guide

“Moving is the most fun ever!” said no one ever. If you’ve ever wondered how much stuff you really have, the amount of time it takes you to pack is one sure-fire way to find out. Just like packing an entire house to move, website migration can be a lot of work. How the boxes are packed, what moving company you hire, how the truck is loaded, how the truck…
Brennen Bliss
July 14, 2020
Anchor Text Graphic (Propellic SEO)Offsite SEO & Link Building

Anchor Text Best Practices

What is Anchor Text? Anchor text is the words covering a link to another page on the same website or another website. By default, most browsers will show anchor text as blue, underlined text, though this can be changed relatively easily through CSS styling. Example: I'm anchor text. That was pretty self-explanatory, no? That link is "empty." It just adds a hash to the end of the URL. In the practical…
Brennen Bliss
November 4, 2019
Onsite SEO

The Top 3 Shopify SEO Plugins

Before we get started, if you want to jump straight to the top 3 Shopify SEO plugins, click here to scroll. In today’s eCommerce landscape, it takes much more than simply having a great product and a compelling creative to generate revenue. While the majority of eCommerce store owners tend to gravitate towards Facebook and Google ads, they also turn a blind eye to the power of search engines. For…
August 31, 2019