Brennen Bliss

In 2017, approximately 61% of marketers said that improving their SEO and their organic presence was their top inbound marketing priority. But even for large corporations, SEO takes time and energy -- not to mention a realistic budget. While SEO offers an excellent ROI long-term, it's important to note that good SEO doesn't happen overnight. And, like any successful marketing strategy, you need an appropriate budget to succeed. That's why…

There are lots of moving parts that go into creating an effective SEO strategy, but undoubtedly one of the most important is your choice of keywords and their use on your site. Keywords are what instantly show both human users and Google's bots what your business is all about. If you're clear about the products and services you provide and optimize your site accordingly, you'll be in a much better…

We've talked a lot about which SEO practices matter when Google is determining your website ranking, as well as how to improve the search engine optimization on your site. What we don’t always talk about are the SEO practices that can absolutely tank your search rankings. If you're found guilty of the worst SEO sins, your success (and mere existence) online could be in jeopardy. In order to make it…

Many business owners are understandably preoccupied with improving their rankings in Google searches. After all, Google accounted for 79% of all global desktop search traffic in 2017, and their search function absolutely dominates the mobile search sphere as well. If you want to increase your visibility on the internet, you've got to play by Google's rules. But even if you believe you're following all of those recommendations to a T,…

If you have a website or have ever searched for one (read: just about everyone on the planet), then you’ve already used keywords. As a website owner, your keywords will allow internet users to find the content you’ve produced. And as a consumer, you’ve used keywords -- even if you haven’t realized it -- to obtain relevant results, a specific product, or a service you require. But understanding exactly which keywords to…

Question: What is the difference between SEO and PPC? Answer: In short, SEO stands for search engine optimization, which is a method used to increase your ranking in search engines without paying the search engines. PPC, on the other hand, is pay-per-click advertising, where you're literally paying a search engine for clicks resulting from the placement of your website in the "Ads" section in search results. Digital marketing strategies can be confusing,…

The internet is always evolving -- and SEO does, too. Many of the strategies our SEO agency used in the past have fallen out of favor (some are even frowned upon by Google). Your business has changed over the last few years; why shouldn't your marketing strategy follow suit? Search engine optimization involves numerous tactics, which can make it hard to keep up with the latest trends. Though there are…